Stan Barton
Business Development Consultant

646.897.0911
stan@cochrancd.com

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Stan Barton
Senior Consultant

646.897.0911
stan@cochrancd.com

LinkedIn
Twitter

Meet Stan Barton

Stan consults with lawyers develop and execute proven, systematic business development strategies. Before joining Cochran, he was an executive vice president and general counsel at National Financial Partners, a publicly held financial services and insurance brokerage. Prior to that he was a partner at LeBoeuf, Lamb, (later Dewey & LeBouef) where he represented clients in financial services, corporate, securities and insurance regulatory matters.

What excites you about working with lawyers and law firms?

I have a strong desire to give back to others, and I can provide significant value based on my experience as a former large firm partner supervising a large in-house team of lawyers and compliance professionals. I enjoy consulting with lawyers about their practices and priorities and maximizing their client acquisition, expansion, and retention efforts.

What advice would you give to an associate who’s about to make partner?

Top-end work product is table stakes for partners in all firms. The differentiator is business development. Begin that process with existing relationships and develop a disciplined approach where you dedicate time each week to the process. All lawyers must efficiently plan the week’s business development activities and immediately arrange those activities (email, call, invitation, research). Then, execute the weekly schedule.

Give an example of someone whose career path you changed.

I was hired to help an equity partner who was at wits’ end trying to keep up with her client workload. I assisted the partner in forming a team and in effective project management. Toward the end of the representation, we worked together on a new prospect. This effort added another significant client to the partner’s book and dramatically increased origination.

How does your past experience help you in your job?

As a General Counsel in charge of a substantial legal spend, I was always looking for lawyers who could make my life easier and make me look good in the process. I know how important it is to have a service-oriented mentality — and not to assume you know more than the in-house team. Business development is most successful when you treat the client as your partner.

Describe a unique moment in your career.

I helped an attorney on the other side of a transaction (who was in over his head) complete the deal without embarrassment to himself or damage to his client. Three years later he hired me and became my first seven-figure client.

What is something most people don’t know about you?

I’ve won several Texas Holdem tournaments, relying on my ability to read others — and a certain amount of math skill.

Education

University of Notre Dame School of Law, JD, 1987
University of Michigan, B.A., 1984